Are you looking for ways to attract customers and increase the number of visitors to your website? With these proven eCommerce marketing strategies you will be able to attract new customers, build relationships and trust and win back the ones you thought you lost.
In this article, we will present 12 eCommerce marketing strategies in the following key areas.
Content marketing
Email marketing
Social media
Search engine optimization
Collaboration
Retargeting advertising
Public relations
Are these the only viable e-commerce marketing strategies? Not! But they are the way we serve our customers time and time again. Let's get started.
1. Start a blog
Blogging is a great way to build a loyal and long-term audience, but you need to follow a method to achieve your goals.
Starting a blog is like starting a business. At first, you will offer a range of products or topics. As your audience grows, your niche will expand to include related items. This will naturally increase your audience, and that's exactly what you want.
2. Create content around audiences and objectives
Different content will work differently for different audiences, so pay attention to buyer personas and the best content for each stage of the sales process to ensure you're using the right content for the people you're trying to reach.
3. Grow your email list
Pop-ups and opt-ins are by far the best way to grow your email list from web visits. You can use them for any call-to-action phrase and set them to appear at the right time.
4. Segment your email list
Segmenting your email list will help you increase open and click-through rates and reduce unsubscribes. In addition, when your communication is more personalized, customers are more likely to connect with you and are more likely to trust you and buy from you. Audience profiling is the most common method of segmentation, but it's not the most effective. Interesting, isn't it?
5. Automate your email marketing
Sending newsletters is great, and you should do it. But sending targeted, planned, and (even better) automated email sequences to create common call-to-action phrases is email marketing gold.
6. Share user-generated content
Give your followers a way to show you what they love and share it with the internet.
Create a hashtag that your followers can use on their posts to let you know that content can be shared. It's a great way to share images of actual customers wearing your clothes or enjoying your products. Plus, when you share these images and posts from your business account, your followers will feel a little excited, feel special and be more loyal to your brand.
【Source text: by report】
.jpg)