Are you looking for ways to attract customers and increase the number of visitors to your website? With these proven eCommerce marketing strategies you will be able to attract new customers, build relationships and trust and win back the ones you thought you lost.
In this article, we will present 12 eCommerce marketing strategies in the following key areas.
Content marketing
Email marketing
Social media
Search engine optimization
Collaboration
Retargeting advertising
Public relations
Are these the only viable e-commerce marketing strategies? Not! But they are the way we serve our customers time and time again. Let's get started with the last 6 strategies.
7. Use video content
People who browse the internet just love video. Seriously 90% of online shoppers say product videos help them make a purchase decision, while 37% of viewers can watch an average level of online video at all.
With tools like Instagram Stories, Facebook Live, Snapchat, Periscope, and other real-time streamers, it's easier than ever to reach users. It doesn't always have to be a beautifully crafted feature film.
Search Engine Optimisation
SEO is the strategic and natural use of keywords in your website content to improve search engine rankings and drive more traffic to your website. It's a huge topic and if you're not familiar with it, we'll provide the ultimate SEO guide that will change your life.
There are several amazing eCommerce marketing strategies that your business should implement that involve SEO. Once you start creating content for your website, we can show you where and how to use keywords in your content to achieve SEO success.
8. Create original content
If you simply copy and paste the manufacturer's description of the product to be sold and shipped from your website, you will confuse the search engines due to duplicate content.
This means that the search engines cannot tell which side is the original, so "SEO" is split between them, causing both to slip in the rankings.
The best option is to create your unique content for all the content on your website.
9. Find influencers in your industry
There are several tools to find influencers in your industry that you can connect with for some collaborative marketing. Some of the best we've found are BuzzStream, FolderWonk, and PeerReach, and you can find out more about them in the post we've just linked to.
10. Focus on repeat visits
Customers don't buy on their first visit to an eCommerce site. Well, they can, but rarely do, so it's best to focus your retargeting ads on repeat visitors by adding some code called pixels to your site.
If you think of the code from a non-marketing perspective, it will track who visits your site, what they browse, what they buy, and even what they put in their shopping cart but don't buy.
You can then use Facebook or Google to run retargeting ads to keep your products and brand in front of previous visitors.
11. Become an industry expert
By signing up for HARO (Help a Reporter) you can get free media coverage, build brand awareness and establish yourself and your industry as an expert.
Several times a day, you will receive requests from journalists who ask experts to interview them for their stories. They will include a backlink to your website in the story they publish.
12. Give free gifts to increase customer loyalty
Starting at $29 per month, you can use the Shopify app Secomapp to offer special offers and gifts to your customers. If you can't work this out, then feel free to check out the number of days customers appreciate sales or other incentives.
【Source text: by report】
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