Nearly 88% of online shopping carts are abandoned before customers finish selling. This means that your sales figures may be only 10% of what they could be.
Some customers may not have the intention to buy at the beginning. But it is worth the effort to solve the problem of hesitation as much as possible.
This paper will explore some clever examples to recover the lost customers through e-mail marketing-driven shopping cart activity after customers give up the shopping cart.
Now that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.
Subject line: Did you forget something?
Casper sends its cart abandonment email after you leave anything behind on its website. The subject line, “Did you forget something?” piques your interest and makes you click. Once opened, the email uses the playful, catchy headline “COME BACK TO BED” to draw you in.
Casper keeps its email clean and easy to read, with a clear CTA button that directs people back to the checkout process. The brand also includes testimonials in its emails to show that its products are worth the investment and allows readers to see more reviews if they prefer.
Subject line: Don’t let free shipping go to waste
Rudy’s sends a funny email follow-up as a part of its cart abandonment campaigns. The headline “Don’t put this off like a software update” is relatable. Most of its customers will know, if you don’t update your software, it can fail. The idea is that you don’t want bad things to happen if you skip buying your selected items.
Rudy’s also includes images of the products left behind and offers free shipping as a last-ditch effort to motivate customers to complete their purchases.
【Source text: by report】
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