Abandoned cart emails are sent to those clients who added products to their cart but didn't check out. This customer retention tactic can help your business earn back 3%–14% of lost sales, with an average revenue per recipient of $5.81. They operate as a reminder and encourage clients to return and complete their purchases.
This number multiplied by thousands of abandoned carts over a year means a lot of money.
You can fill abandoned cart emails with coupon codes, product images, CTA buttons, and more to get people interestedin completing their purchase
Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry:
Those companies can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email technology software, you can even automate the process so it is not necessary to manually send each message.
【Source text: by report】
.jpg)