Whether you are doing foreign trade or domestic sales, one of the topics you can't get around is traffic. With the increased competition from various platforms, the cost of obtaining traffic is on the rise. To get more traffic, we need to keep optimizing our website.
For a new Shopify independent, it is super important to do a good job of SEO optimization in the early stages of long-term development. After all, new Shopify sellers need to be able to get free quality traffic for a long time. But getting traffic through Shopify website SEO is a slow process and requires patience. Today we will talk to you about how to do good website SEO in the early stages.
Before doing SEO on your website, we need to introduce some free and very useful tools to analyze and track your website traffic data.
Google Search Console, is a tool that allows you to monitor your website traffic, optimize your rankings and make informed decisions based on how your website appears in the search results. To ensure your website is searchable in Google, search for site:<your website URL> on Google, for example, if your website is wikipedia.org, search for: site:wikipedia.org.
Google Analytics, or Google Analytics, Google's free data analysis tool, allows you to monitor the activity happening on your app or website in real-time through the GA Real-Time Reporting feature.
These are the basics of SEO
The core of SEO is keywords. When a user searches with a keyword, the Google search engine will match the keyword and show the associated website. So we must get the keywords right, you can use Google Keyword Planner to research and analyze the keywords.
TDK (Title/Description/Keywords) optimisation.
Open Shopify workbench, select the product, slide down to the bottom and the following page will appear.
Control the title characters, it must contain keywords, extra characters will not show up in Google search engine; description also has a character limit, description content contains all keywords, product description, and brand as much as possible, the content is concise and accurate without grammatical errors.
Home page SEO optimization
Open Shopify workbench - online shop - preferences, same settings as above, control the characters, and include keywords.
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