Let's talk about competition analysis. Competition analysis consists of seeing how many alternatives your product has to your target group of buyers. If your product is functional, you need to compare other products with the same function, or if it is a fashion product, you need to compare products with the same style and style.
The markets for products that need to be compared come from several places.
(1) Firstly, the offline market, whether your similar products are easily available in the offline market around the buyer. For example, everyday household goods are readily available in offline supermarkets and require very little variety; buyers will be less inclined to buy from independent sites online.
(2) Secondly, the e-commerce platform, the mainstream e-commerce platform in the corresponding market to search for relevant keywords, check the number of goods, orders, comments, and time, to see whether the class of goods has been a lot of sales and sales for a long time, not to give new merchants enough space. You can also google shopping for keywords to get cross-platform product data more quickly.
(3) Finally, you can check the number of sellers of similar items in the independent site platform on Facebook.
Key points
(1) First of all, clarify your positioning and category planning, make good use of platforms and tools, and do deep digging instead of simply following the sale of single products
(2) Small sellers try to start with goods with low competition under the category and choose goods that are difficult for foreign customers to buy offline
(3) The product should be practical, with real demand, potential, in the rising demand is best.
(4) Put yourself in the buyer's shoes and don't use your countries thinking and local market trends
【Source text: by report】
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