How to avoid shopping cart abandonment
The percentage of online shopping abandoning the shopping cart in 2021 is 60%. In other words, 2 out of every 3 users will not complete a purchase.
But there is good news, the abandoned shopping cart recovery tool can help you. This is a feature that allows you to interact with people who have never placed an order to regain the order.
For example, you can set Shopify to send automated emails with discount codes to users who have not yet completed the purchase process-assuming you know their email address.
I have to say that although the system is easy to set up, I find it a bit limited. You can customize the email, but it can only be sent after 1, 6, 10, or 24 hours.
What if you don’t know their email address? Other options (such as pop-up windows or banners) would also be great. If you need more control over this aspect (for example, email order, pop-up windows, etc.), there are apps in the Shopify App Store that can help you. Shopify only includes this feature in the "Shopify" and "Advance Shopify" plans.
【Source text: by report】
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