The website security icon, also known as the trust badge, is widely used in the shop pages of independent stations headed by Shopify. Its function is to establish security trust between customers and shops.
Big e-commerce giants like Amazon, eBay, and Wish have been using trust badges from the beginning. For this reason, it is becoming a trend in Shopify stores to improve store's purchase conversion rate.
The safe checkout icon it is obtained when registering with the company providing an SSL certificate, which protects the network connection and transmission information. This kind of icon can prove that payment on this website is safe, customer information is encrypted, and will not be leaked. Customers can feel safe and reliable by using trusted and recognized secure checkout representations.
The role of safety Icon
Some data show that about 75% of the sales in e-commerce operations are lost due to abandonment. In 2015, a statista's survey found that about 15% of the sales loss was due to buyers' concerns about the safety of website payment. By 2017, it will have risen to 19%. This shows that buyers pay more and more attention to the issue of safe payments.
【Source text: by report】