Shopify's research defines a 'thriving' type of business or seller as one where founders are above average in their satisfaction with business performance (38%) and above average in their future optimism.
This are the type of shops who will grow this year:
1. Health and beauty supply sellers
The Shopify survey found that 55% of health and beauty supply sellers said they were satisfied with the performance of their business in 2020. In addition, 79% of health and beauty supply sellers said the outlook for the industry in 2021 is positive.
The health and beauty category, which includes personal care products such as hand sanitizer and soap, is in high demand, especially at the start of the epidemic, when there is growing concern about the spread of the virus on the surface of objects. The outbreak, meanwhile, had a significant impact on the beauty services sector, with consumers shifting their original salon spend to home spas and DIY hairdressing.
As consumer demand for personal care continues to increase, Shopify predicts that the health and beauty industry will continue to thrive in 2021.
If sellers are planning to start venturing into the health or beauty industry in 2021, it is important to consider the changing needs of consumers, while e-commerce sellers can distinguish themselves by offering a variety of delivery options. Products that sellers can sell include.
-Personal care products, such as hand sanitizers and disinfectants.
-Home spa-related products such as face masks.
-Health and beauty-related products such as fascia guns, smart mirrors, and cosmetic fridges are exploding in 2021.
*Tip: Sellers can consider reselling or labeling to jump-start their beauty supply business.
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