The market in China is large but fragmented, and the concentration of the enterprise services market is unlikely to be as concentrated as the C-suite, so how should the business SaaS represented by Doddle Dmall operate to achieve the expansion blueprint?
Retail goes from digital to intelligent
Once platform and product are very capable of achieving full chain coverage in retail, it is easy to understand why Multipoint Dmall and Onjay are joining forces.
The logic of commercial SaaS is to provide value-added services through data, of which the core aspects include how the data comes and how it is used. The "integrated system" proposed by multi-dot Dmall refers to the whole life chain of physical superstores, from small product selection and display to data interoperability of the whole system.
Commercial SaaS service providers can cover the entire scenario, from data acquisition to data application system interconnection. However, the expansion of commerce needs to constantly break its boundaries.
Instead of going it alone, why not join forces and cooperate for a win-win situation?
Compared with commercial SaaS, the history of retail informatization is even longer, starting from the cash registers in shopping malls in the early 1980s, China's retail informatization has developed for more than 30 years. POS machines, barcode technology, PC-based MIS, financial management software, commercial management ERP, SCM systems, automatic replenishment systems, and other informatization systems have become the first generation of digitalization for most retail enterprises. system.
According to data from the Foresight Industry Research Institute, by 2019, more than 70% of China's chain enterprises have established system development of front POS point-of-sale systems and back-end MIS/ERP management systems, and around 30% have taken the lead in the integration of digital management systems combining commercial automation technology, modern communication technology, and network information technology.
At present, the domestic SaaS business model mainly relies on the service model of earning service fees by serving head retail enterprises, and the chemistry between the old and the new will also occur between the SaaS model and information service providers that started with traditional IT services.
As we all know, the potential customers of the SaaS model are mainly small and medium-sized enterprises, and this is the new continent that Multi-Dmall needs to open up more. The cooperation between the two will help Dmall to bring in traffic from SMEs, and also help it to absorb the experience of SME services, and then combine it with its own strengths to replicate and quickly capture the market.
【Source text: by report】
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