Like other store builders, Shopify also provides you with a series of tools to increase sales and help your business.
The discount code can be easily added to your Shopify store. They are very flexible, you can set a fixed amount, percentage, code for free shipping, and even buy this product and get it for free.
You can also promote gift cards for your online store. Note, however, that the basic Shopify plan does not provide this feature-this is a strange decision.
Shopify does not come with a loyalty program (for example, points are collected for every purchase). If you want to achieve this, then getting an app (such as Smile.io or S Loyalty) is your easiest and cheapest option.
Shopify also has a simple email marketing tool that allows you to send emails from its platform. However, at this time, it is somewhat simple, and other alternative methods may be more suitable for you.
【Source text: by report】
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