The benefits of high-quality honest pictures in Shopify

More than 22% of the returns are due to the difference between the actual product and the online picture.

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High quality pictures can not only increase your income, but also save you the cost of returning goods. Let's take a look at a few tips to pay attention to when taking product photos.

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Using window light and light box

Window light is easy because it's a light setting, and it's cheap and easy to do. When shooting with a light box, you enter the multi light setting, which adds a complex level, usually requiring education rather than simple articles.

Multi light issues:

• You have to buy a lot of extra equipment, which can become very expensive. The cost of light boxes and lights may increase, which may be higher than the cost of hiring professionals.

• You need to know how to balance the exposure of different lights and how to position them correctly. Learning the relationship between f-file and shutter speed and light can be a challenge.
• Balancing the colors of lights becomes a problem because each light source has a different color, which is called color temperature. Extreme colors can greatly affect your image.

• If you decide to use flash instead of continuous light, be prepared to go beyond basic exposure. Flash exposure is only determined by F gear, which limits the synchronization speed and requires special equipment to trigger.
• The light quality of the tent is very uniform, and there is usually no shadow. Shadows are important because they create the shape of the product and provide a sense of place.

 I think that the images produced by the light outside the window are more energetic and interesting than the light tent. If you still want to buy or build a light tent, be ready to learn how to set the aperture, shutter speed, ISO and color balance on the camera, and how to use individual lights.

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Most people can take good pictures in a single light environment, such as the natural window light strategy discussed above. However, to perfectly photograph difficult products such as transparent and reflective products, we need a multi-lamp studio setting and deep photographic technology knowledge, which adds complexity to the process.

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‍【Source text: by report】

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