When a potential customer chooses the exit button instead of the "complete your order" button, it is a loss of revenue for your business. It is reported that e-commerce stores lose 18 billion US dollars in sales revenue every year due to abandoning shopping carts.
So what happens when a customer leaves your site?
Research from Statista found that when British shoppers give up their shopping carts, less than a third return to buy. A quarter of them buys the same products from competitors.
.jpg)