From selling skis to changing the world, it has undergone several changes in between.
Harry Finkelstein (entrepreneur, lawyer, and the President of Shopify)
The first shift was from 2006-2008, a period of development and polishing of the online shop building tool Shopify. 2006 saw the official launch and start of operations of the Shopify product, which was positioned as a lightweight application aimed at small and medium-sized merchants. 2007 was a turning point for Shopify, the year Shopify changed the way it charged its customers and found new business models.
In June 2009, Shopify released its API platform and App Store, allowing developers to create apps for Shopify's online shop and then publish them in the Shopify APP Store. 2013 was a pivotal point, with the launch of more than 60 new apps. Shopify launched Shopify 2, a new version that added over 60 new features to help developers design and publish apps faster.
The most important shift was the third phase, from 2014 to the present, when Shopify started to focus on large customer service, launching Shopify Plus, an e-commerce service for merchants with a large number of in-stock products, forming a product chain that completely covers small, medium and large customers, something we have done very successfully.
Later, we became partners with Facebook and Instagram and connected with Walmart, Amazon, and eBay. If you add up the number of shops we have in the US, then we would be the biggest online retailer after Amazon.
Shopify now has a wide range of products, we have the Shopify APP Store which offers SaaS services, the tool Shopify, as well as Shopify Shipping (logistics services), Shopify Capital (financial services), Shopify Payments (payment services), and other Value-added services. All the features you can enjoy when you register on Shopify.
A lot of businesses were hit hard by the outbreak, but we still did everything we could to introduce new products and features. To achieve this, we did so by providing support to merchants.
In the early days of the outbreak, we added $200 million in available capital for merchants, added new features for brick-and-mortar shops, namely local pickup, and delivery, and we added a new gift card product to our Shopify POS feature. We did our best to help entrepreneurs and small businesses, and also saw a lot of new people sign up with Shopify.
【Source text: by report】
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