Shopify is helping merchants build their e-commerce websites. Although it does not compete directly with the giants, it is /gaining more and more popularity.
Although Shopify cannot bring its traffic, it is just a simple stand-alone website building tool. Because of the easy-to-use products and services provided, Shopify has attracted big brands like Google, Tesla, GM, Budweiser, etc.
Shopify is different from cross-border e-commerce platforms in that sellers are more inclined to establish independent brands with independent stations, which also meets the shopping needs and habits of foreign users.
How is Shopify different from Amazon?
From a traffic perspective, cross-border e-commerce platforms such as Amazon have their traffic, while the traffic of independent Shopify sites comes from Social Media such as Facebook, Google Adwords, Youtube, and Instagram.
From the perspective of conversion, cross-border e-commerce platforms such as Amazon consider overall profits, while independent shops on Shopify account for ROI. Simply put, ROI is an advertising input-output ratio, which can be used as a good or bad weather vane for independent station operations. However, after all, ROI is only a part of Shopify stores, and the bigger thing is your product user experience and brand building.
From a technical point of view, cross-border e-commerce platforms such as Amazon use third-party platforms to open stores, and Shopify standalone sites build e-commerce websites on their own. Therefore, sellers should consider not only the optimization of website page construction but also the optimization of the user shopping process to create a good shopping experience for users.
【Source text：by report】
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