If we were to find the most representative emerging e-commerce players from China, North America, and Southeast Asia respectively, Pinduoduo, Shopify, and Sea would be the standard answer. They have reaped the attention of the outside world with phenomenal growth in 2020 and over the past few years, especially valuable given the competitive pressures in their respective home markets.
This has been even more direct in the capital markets, with Pinduoduo share price up 361% in 2020, Shopify's up 180%, and Sea, known as the "little Tencent", up 397% (all calculated from the opening price on the first trading day of the year to the closing price on the last trading day).
These three companies are in three corners of the world, but they share striking similarities in terms of growth environment, real-world volume, business operations, and competitive situation.
Headquartered in Singapore, Sea Limited's Shopee e-commerce platform was established in 2015, facing competition from platforms such as Ali Lazada and Indonesia's Tokopedia, and can be described as a rising star that has fought its way from the red sea to become the number one in terms of traffic and scale in Southeast Asia, and has now entered Latin American countries such as Brazil to launch its business.
Pinduoduo was founded in the same year as Shopee, and with the support of Tencent's traffic, it quickly emerged to become the third pole of Chinese e-commerce, relying on its social e-commerce fission model.
Shopify, based in Canada, has a much longer history, having been founded in 2004 and transformed into an e-commerce service provider in 2006, breaking the limitations of platform selling through its standalone model, with the founder publicly shouting "Amazon wants to build an empire, and Shopify is arming the rebels".
【Source text: by report】
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