In terms of marketing promotion, Li Ge, a successful Shopify entrepreneur, chose Facebook, Google, and email marketing to drive traffic to the independent website. According to the data, most of the traffic and orders are attributed to Facebook.
In the process of advertising, Li Ge has also summarised several key points that need to be noted when placing advertisements.
1. identify the right target audience.
2. ensure that the product being advertised is of good quality and sufficiently attractive to users.
3. if the advertised product does not deliver the expected results, replace it with a new advertising plan.
4. try multiple programs and test the results by running 4-5 ads for different customer groups.
With this approach, Li Ge's homepage has gained 35,000 followers.
After the good results in attracting traffic, Li Ge improved the quality of the shop and customer satisfaction by optimizing the quality of products and the speed of logistics, so that the shop could grow steadily.
-Make good use of tools to improve operational efficiency
Of course, in the process of running an independent website on his own, Li Ge is also inevitably overwhelmed. With his previous experience with Shopify, he has worked hard on the platform's apps and plugins. From importing products, promotions, improving sales, management, and many other aspects of the application platform a variety of free tools: 1.
1. using "Migrate to ShopBase" to transfer product information from the Shopify shop to ShopBase.
2. importing product information from Selling.com to ShopBase through the "Ali Dropship Connector".
3. Increase order value and sales through the "Boost Upsell" smart upsell feature.
4. Increase conversion rates through "Boost Convert" pop-ups and countdown timers
5. Increase sales with SiteKit's free bulletin board and email capture tools
6. Manage a large number of orders at the same time using Shopsmart, Horse Gang, TomTom, AlrootERP
The most noteworthy of these is the upsell tool "Boost Upsell" which, with a simple set-up procedure, can make Li Ge thousands of dollars a month.
By taking stock of the above five operational methods, it is easy to see that, in addition to your own efforts, the choice of platform is also particularly important.
Today, Li Ge's shop is already on track at ShopBase and now receives up to 35-40 orders per day, with an average daily income of $1,564.
【Source text: by report】
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