As the saying goes, "price is what you pay, and value is what you get.". While high-quality photos and eye-catching copywriting help convey the value of the product, shoppers also want to easily get the total price they will pay early in the purchase - including all discounts and fees.
The price is quite straightforward, but there are many subjective factors about the cost of the product and how much value customers think it has. This means that adding background information around the price and reducing unnecessary accidents is an important way to build trust.
For Shopify's businessman, is really important to have a clear return policy and a transportation policy that clearly states who pays the duties and taxes.
Real-life example. 50. L. Bean
50. L. bean, an outdoor clothing retailer, is famous for its generous return policy and has always spared big efforts to satisfy customers. For a brand with loyalty and satisfaction as its mission and values, it is very important to put all transaction information in front of the product page and checkout, so that there will be no accident when placing an order.
Customer trust is often a blind spot for enterprises, especially for newly established enterprises, because founders do not question their credibility.
I's important to remember that trust is a perception issue, something that every business has to win.
Over time, your business can build trust through many satisfied customers and positive word-of-mouth. By that time, your reputation will be ahead of you, and more details of your website may not need to be so onerous. But that doesn't mean you shouldn't use proven best practices to make your site feel familiar, reliable, and clear. Doing so will make shoppers feel relaxed, make it easier for them to buy from your store, and potentially release ladder-like growth for your business.
【Source text: by report】
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