Logistics

What role does Marketspace play in your business?

July 2, 2021

Marketspace mainly depends on two dimensions: the degree of market demand and market competition. Generally speaking, the demand for goods with a large degree of market competition is relatively large. We all hope that you can find a blue ocean market, to grow in a more "friendly" market.

At present, most of the selected articles or selection tools are focused on the single dimension of market demand, by looking at the current sales of which goods on the various platforms.

When we analyze the market demand, it is really important to analyze the foreign buyers' demand for the product, including the coverage of the crowd, whether it is just in demand, the rate of repurchase, etc. The more common the goods, the greater is the demand.

It is more straightforward to refer to data from various platforms, trending items sales data from e-commerce platforms, keyword search data from search engines, post-activity data from social media, etc. After collecting these data, you can deconstruct the data and abstract the buyer's needs into an analysis chain of "buyer demographic - time/functionality/scenario - product features", so that you can have a deeper understanding of the buyer's needs. When using this data, it is important to analyze future trends, in addition to looking at past historical data to determine the approximate demand.

‍【Source text: by report】

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