The first step to choose the right market is to figure out what you will be selling - for example, choosing a niche market.
There are two ways to approach this challenge. Some direct sellers will go with their gut instinct and start researching niches that they think are interesting to them. Others turn to good market research and base their decisions on that.
The best of both worlds is to do something in-between. Start with your seed idea and then develop it into a full-fledged direct marketing business model with research capabilities.
Do it in the following way.
First, decide on a general market to address. This can be as general as clothing, electronics, home improvement, software, apps, sports, video games, beauty, and personal care, etc..
What you see in the "Search" column is the popularity of the given keyword. The number represents the average number of searches per month for that keyword. Although you will get different advice from each expert, I would say that a viable niche starts at 10,000 searches per month.
Now, let's take advantage of this potential niche and run it through another tool, Google Trends. This tells you how popular a term has become over time. Essentially, you don't want to enter a downstream niche. You want to enter information that is on the rise or has a lot of stable, interested people. This is what happens when Google Trends shows me the "men's widget" and sets up a chart to show me the last five years.
Start with a seed word and run it through KWFinder.
Find relevant words to narrow down a viable niche that conducts at least 10,000 searches per month.
Check trends to see if interest has stabilised over the last five years.But wait, there's more to it than that!
The next step is to look for competition.
The rule is simple; if there is no competition in the niche, then there is no niche. Competition is always a good sign. It means that there is a real opportunity to make money and that people are genuinely interested in buying.
Finding competition is as simple as searching Google for the terms most closely related to the niche. In my case, the phrase "men's gadgets" returned a number of pages listing various gadgets and links to Amazon and other shops (such as Firebox.com) where people can buy them. Very good.
【Source text: by report】
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