Your portfolio website is one of the most important promotional assets you have in your marketing tool.
Not only does it provide you with a place to showcase your creative work to potential clients, but it also allows them to discover your brand, evaluate your service offerings and contact you as they go through their shopping journey.
But the best thing about portfolio websites is that they are one of the few digital channels over which you have full ownership. Unlike social media pages, such as Facebook or LinkedIn, you have complete control over the visual design, style, and content presented on your site. This simple fact makes the potential of your portfolio so powerful, as it opens the door to a variety of unique promotional tactics to position your business.
One such tactic, and one that has worked for many of our partners to market their services, is to create a Shopify-centric landing page.
You can create a custom landing page in Shopify including any content, forms, images and video relevant to your promotion.
【Source text: by report】
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