The extra cost is too high
For + half online shoppers, free delivery is the best incentive to buy from online stores, followed by coupons and discounts (41%).
Cost is very important to modern shoppers, so we won't be surprised to find that any extra charge added at checkout is the main reason for abandoning the shopping cart.49% gave up their shopping cart because the extra cost at checkout was too high.
The extra costs - including freight, taxes, and extras - are not always obvious to customers. When they went into the online shopping cart and saw that the fees were added to the price of each product, 49% gave up the cart.
Needs to create an account
Customers who come to your online store for the first time want a quick and frictionless checkout experience. This does not happen when they are asked to create an account.
24% gave up their online shopping cart because the website asked them to create an account.
Time consuming fields, such as your birthday and phone number, are not necessary for online shopping. For some shoppers, it's frustrating to provide all this information for a single purchase - that's why almost a quarter (24%) of shopping carts give up because the site requires them to create an account.Even if someone has ever created an account, it's not easy to remember their login name.
Internet users have an average of 100 passwords.)
Providing a guest checkout option or an accelerated checkout option that remembers the customer is enough to solve the problem for your potential customers.
The checkout process is too long
In the United States, the average checkout process contains 23 form elements by default? Your name, address, and birthday are popular form fields that help online retailers understand their customers. But your pursuit of information may lead to their complete withdrawal. 18% gave up their shopping cart because of the long and complicated checkout process.
The long and complex checkout process is the reason 18% of shopping carts give up.
Fortunately, there is a simple solution: get rid of unnecessary form fields and use a checkout solution like shop pay. It can store customers' information so that they can simply click to buy items in the shopping cart. You don't need a three page question wall.
Unclear pricing
High transportation cost is one of the main reasons why customers give up shopping cart. Similarly, many (17%) shoppers give up shopping carts because they can't calculate the total cost of the order in advance.
Customers may be affected by extra charges when shopping online, especially when they buy from other countries. Import taxes and currency switching both play a role in deciding whether it's worth buying from online retailers.
The website is not trustworthy
17% gave up their online shopping cart because they didn't believe the site had their credit card information.
In 2020, nearly 1.4 million people in the United States will report being victims of identity theft. Since sensitive information, such as credit card numbers and home addresses, is submitted through online checkout, no wonder modern shoppers worry about their privacy when shopping online.About 17% gave up their online shopping cart because they didn't believe the website had their credit card information.
Establishing SSL certificates, highlighting customer reviews, and displaying guarantees can help solve this problem.
【Source text: by report】
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