As Harry Finkelstein said, "I'll tell you a little story. When I was a kid, my mum and dad used to buy me birthday presents at the shop every time I had a birthday. My birthday was in November and it was cold, so they went to the mall early and waited for it to open. The shops opened at almost 9 o'clock so we could go in and find the video game I wanted, then go to the register, queue up, pay and go home again.
That was the way retail worked back then, everything was about the retailer calling the shots to the consumer and the retailer deciding when, where, how, and what to buy. Now it's completely different, consumers can decide how they want to buy and what they want to buy, which is completely different from what we used to see.
A decade or so ago, customers would gather in the town square, the baker would sell bread in the town square, the cobbler would sell shoes in the town square. But now consumers congregate online, they hang out at Walmart, Instagram, Facebook, Pinterest, and other online shops.
A shop has to be visible to customers at any time and in any place so that it may have more customers and sales channels, but this is not easy to do. That's why Shopify came into being, our vision is to make it easy for everyone to create beautiful and powerful online shops.
Shopify simplifies all the complexities, can be integrated to all merchants, and has a low threshold, anyone can register on it and the vetting process is simple.
AR and VR are both popular now, but 10 years ago MySpace was the most popular channel, and I don't know which other way will be popular in the future, but I think the only constant is that online shops will be a very important trend. We have deals with companies like Facebook, Instagram, Walmart, eBay, or Pinterest because they have a big reach and are places that consumers frequent.
【Source text: by report】
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