Understanding your industry and planning for the ups and downs you may face is an essential element of running a business. Such planning should include your expected demand for new capital and the establishment of a contingency fund for unexpected needs.
Make sure you are mentally and financially prepared: if you are well prepared, or work with financial partners who know your business well, they can make financing decisions quickly and adjust the repayment (or equity) terms according to your requirements, you will find it easier to ensure that your unique business gets the fuel it needs when it needs it.
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