10 months after entering into a relationship with Magento, Gymshark moved to Shopify Plus knowing the platform can scale on demand and grow together.
Gymshark provides immersive online-offline customer experiences by using Shopify’s POS system to help organize world tours where Gymshark customers can meet their fitness idols and make purchases in person at expos and special events.
“It’s a customer experience second to none,” says Daniel Knight, Gymshark’s brand manager. “It bridges the gap between the digital and physical worlds and creates emotional customer experiences that can’t be had online alone.”
Gymshark also uses Shopify Scripts, to write their custom code on Shopify Plus’ servers, customize the checkout, and surprise customers with rewards to earn their loyalty.
Since migrating to Shopify Plus, the Gymshark team can focus entirely on growing the brand and experimenting with innovative new products
Thanks to that Shopify Plus can scale no matter how rapidly Gymshark grows helped the company reach close to £41 million in sales during 2017, generate 5.1 million social media followers in 131 countries, and become one of the fastest-growing global fitness and apparel brands globally.
【Source text: by report】
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